Nowadays, businesses use internet marketing in promoting their product brands or services to reach a wider audience. As part of reaching a wider audience, these businesses must be able to identify a particular number of target customers from that audience and determine their needs.
Businesses or companies should keep in mind that knowing potential customers from the target audience is not a complex thing to do. It’s simple yet extremely important. Typically, it enables companies to gather more information about the target customers. By having all the necessary information, companies will have higher chances of converting those potential customers into actual customers for the business.
What is the different internet marketing demographics used by companies in targeting their potential clients? Here are some of them:
1. Customers’ basic profiles. Start the research by checking out the target region’s demographics. Age, gender, education, occupation, income level, civil status (single, married, married with children or retired), are all helpful in determining the potential clients. Online research is required in finding that information. Do Google searches to look for the latest edition of “Country and City Data Book”, which was published by the United States Department of Commerce. This will help in giving the latest census data on the targeted area.
2. Geographic location and lifestyle. Consider where and how these customers live. Do they live in cities where people usually walk everywhere? Or do they live in suburban areas where people typically spend their time in driving cars? What’s the current weather situation there? Do people like to spend more time doing outdoor activities than indoor ones in that area? Do they tend to splurge instead of saving their hard-earned money? These questions will help in determining the target customers and what type of products or services can be sold to them.
3. Social media networks. With the rising users of various social media platforms, it’s easier to deliver online campaigns to the right audience at the right timing. Align the brand’s efforts by digging deep into each social media platforms’ demographics. Create meaningfully and long-lasting connections with the customers and brand loyalists.
Explore each possibility of online marketing through Facebook, Twitter, Instagram, LinkedIn, Pinterest and other social media sites. That way, the brand will establish it’s presence into each and every social media network available.
4. The needs of the customers. Consider every reason people should purchase the product and service. When promoting a newly-established health club online, make sure to consider the different priorities of the clients. Do they prefer taking exercise classes, working out with an accomplished trainer or playing tennis with their friends? Is there a need to open the club early just to accommodate individuals who are about to go work? Find out every possible information by asking friends who frequently go to fitness clubs and by having discussions with people who are experts in the fitness industry.
After determining all the necessary internet marketing demographics, a business can now begin to create online campaigns based on the target market details.