Category Archives: Internet Marketing Tools

Internet Marketing Demographics: An Overview

Nowadays, businesses use internet marketing in promoting their product brands or services to reach a wider audience. As part of reaching a wider audience, these businesses must be able to identify a particular number of target customers from that audience and determine their needs.

Businesses or companies should keep in mind that knowing potential customers from the target audience is not a complex thing to do. It’s simple yet extremely important. Typically, it enables companies to gather more information about the target customers. By having all the necessary information, companies will have higher chances of converting those potential customers into actual customers for the business.

What is the different internet marketing demographics used by companies in targeting their potential clients? Here are some of them:

1.    Customers’ basic profiles. Start the research by checking out the target region’s demographics. Age, gender, education, occupation, income level, civil status (single, married, married with children or retired), are all helpful in determining the potential clients. Online research is required in finding that information. Do Google searches to look for the latest edition of “Country and City Data Book”, which was published by the United States Department of Commerce. This will help in giving the latest census data on the targeted area.

2.    Geographic location and lifestyle. Consider where and how these customers live. Do they live in cities where people usually walk everywhere? Or do they live in suburban areas where people typically spend their time in driving cars? What’s the current weather situation there? Do people like to spend more time doing outdoor activities than indoor ones in that area? Do they tend to splurge instead of saving their hard-earned money? These questions will help in determining the target customers and what type of products or services can be sold to them.

3.    Social media networks. With the rising users of various social media platforms, it’s easier to deliver online campaigns to the right audience at the right timing. Align the brand’s efforts by digging deep into each social media platforms’ demographics. Create meaningfully and long-lasting connections with the customers and brand loyalists.

Explore each possibility of online marketing through Facebook, Twitter, Instagram, LinkedIn, Pinterest and other social media sites. That way, the brand will establish it’s presence into each and every social media network available.

4.    The needs of the customers. Consider every reason people should purchase the product and service. When promoting a newly-established health club online, make sure to consider the different priorities of the clients.  Do they prefer taking exercise classes, working out with an accomplished trainer or playing tennis with their friends? Is there a need to open the club early just to accommodate individuals who are about to go work? Find out every possible information by asking friends who frequently go to fitness clubs and by having discussions with people who are experts in the fitness industry.

After determining all the necessary internet marketing demographics, a business can now begin to create online campaigns based on the target market details.

Why is a Mobile Website Important in Retail and Shopping?

People tend to go to a brick and mortar store to shop and conduct other businesses in the old times. This has changed when the internet came in. Internet provided a new platform, allowing businesses to connect with their customers through the web. However, this model is again undergoing a change brought by mobile technology.

The reasons on why is a mobile website important basically root from the need to adapt to the changes brought by mobile technology. Internet is now one of the basic foundations of business functions like marketing, sales, and customer service. Having a mobile-friendly website is equivalent to bringing your business closer to the modern consumer.

Here are some of the reasons on why is a mobile website important.

Introduce your business to a wider audience through higher internet traffic

retail and shopping

Mobile devices are now aplenty across the globe. It is estimated that by 2015, there will be 7.4 billion 802.11n mobile devices. Similarly, the time spent on the browsing internet through mobile went higher than the time spent on desktop computers during the early part of 2014. These data show that the mobile technology is transforming the landscape of consumer behavior, and further affects the business models needed to tap the potential on these consumers. Having a mobile-friendly website allows businesses to penetrate deeper in the market through a large number of mobile users.

Improve customer engagement and sales

A common misconception is that people who use mobile devices are limited to connecting to social media, searching, and checking emails. This can be true, but a significant number of mobile users are also doing online business transactions. Research shows that an average of 51% of customers tend to conduct business with a retailer if it has a mobile-friendly website. Real time mobile information boosts engagement and sales with a customer.

About 88% of customers agreed that real-time information available through mobile makes them more spontaneous and open to discovering new things. It also serves as an invitation to customers to visit a physical store and be engaged with the business. 51% of shoppers search online and purchase from the store while 32% do their search online, visit the store to try the product, then purchase online. On the other hand, businesses with minimal to no mobile website support tend to lose a customer due to poor mobile experience.

Compensate for low sale returns through the ‘always-on-shopping’ trend

Mobile shopping introduces an interesting trend. Computer-based customers usually peak during weekdays and trail off during weekends. However, mobile traffic behaves in the opposite; it peaks during weekends and trails off during weekdays. Research also shows that customers from computer websites tend to be pickier and formulate a more informed decision before buying online. On the contrary, mobile customers are more spontaneous and impulsive. Combining the models from computer-based and mobile-based businesses will result to a minimal down spike in sales from online customers.

Getting ahead with competitors through better SEO placement and ranking

Google has announced that companies with mobile-friendly websites will have a higher priority on searches done with mobile devices. Higher priority means that it will have a higher SEO ranking and a higher chance of appearing first in a Google search. From a business sense, higher SEO ranking is important as it can drive in more customers from people searching in Google.

Provides new outlet for advertising and marketing

Mobile-friendly websites prepare businesses for digital advertising and marketing. Social media and streaming sites are now offering advertising spots that can be linked to mobile websites. There are also technologies that can be utilized to market certain products through mobile. One example is the QR code where customers can scan a barcode-like image using their mobile device. The customers will then be directed to a mobile website containing more information about the product.

Mobile technology continues to change the way businesses behave. This change is also evident outside retail and shopping. Corporations and enterprises also benefit and are changing because of the mobile technology. An example of this is the bring your own device or BYOD practice. With this practice, employees can bring and connect their own mobile devices to the network system of their company instead of using desktop computers and laptops. This is to promote mobility among employees, especially for those who communicate directly with clients.

Some organizations continue to view mobile websites as an optional offering. The mobile technology is already here and is projected to continuously increase in popularity in the coming years. Thus, businesses need to adapt as soon as possible to the shifts in consumer behavior and business models brought by mobile technology.