Category Archives: Marketing Strategy

5 Internet Marketing Ethics Issues to Watch for During Your Marketing Campaign

The dominance of Internet marketing has become a commonplace phenomenon. The balance has shifted from tri-media to New Media as customers – and, therefore, marketers – have flocked to the Web in the hopes of tapping the wide and markets that online communication can provide.

However, with the surge of online marketing comes the rise of the same ethical issues that earlier generations of marketers have struggled to overcome. Although the medium has changed – from letters to emails, from storefront signs to website banners – the same temptation remains throughout the marketing industry: the question and possibility of resorting to any technique to get ahead.

Today, internet marketing ethics issues are a critical problem not just for customers at risk of losing their hard-earned cash and their well-valued personal information, but also for marketers who strive to be decent and yet are lumped with their less ethically-upright counterparts. Below are some of the core internet marketing ethics issues that onlinemarketers should consider:

Honest Advertising

The impulse to slightly boost a product or service’s merits through advertising copy is very strong. But bear in mind that by exaggerating your product, you increase the chance of customer dissatisfaction, which in turn will discourage them from return purchases out of fear of being let down again. Be honest with your customers: let what you sell attract them through its own merits.

Competitor Sabotage

On the opposite side of the spectrum, there is the temptation to bury the competition with several choice comments and a handful of terrible reviews. Today’s online businesses allow for free and uncontrolled expression of opinions from unsatisfied customers – or, sometimes, competitors posing as unsatisfied customers. Avoid this example, and spend time on improving your product instead of trying to defame those of others.

Security and Privacy

Personal information is a valuable asset that several marketers have tried claim using methods both honest and underhanded. This entails everything from requiring customers to sign up to a website or tricking them into giving up personal data by way of false account confirmation warnings. Although customers’ personal and financial information are important to create sound marketing decisions, it should not come at the cost of a marketer’s ethical purity or the violation of customers’ privacy.

Forced Additional Payments

Say you’ve earned a customer, and they’ve bought a product or service for you. What if they suddenly discover that they’ve been buying additional products or making additional payments? This surprise subscription model disguises long-term payment plans as one-time payment offers, in the assumption that customers neglect to read the terms properly. Although subscription and service-oriented models do exist in the business, it’s important for sellers to make the terms of payment clear to customers, without burying it under flashy ads or fine print.
Social media spamming

Websites such as Facebook and Twitter are excellent ways to promote a product or service online. However, some marketers take advantage of this in ways not approved by most social media networks, such as auto-follow software that targets a specific customer before spamming them with offers. This may turn off said customer from becoming interested in your product/service.

It is true that the above internet marketing issues stem from the need to earn no matter what the cost, something that sellers always have  to struggle against.  But just as these same marketing dilemmas stem from the old itch to make a quick buck, the same time-honored values of marketing integrity, passion for value production and good customer relations will render better and well-earned results, no matter what the platform.

Internet Marketing Strategies

Internet Marketing is currently the most inexpensive yet the most powerful and most effective kind of marketing that most businesses – may be small enterprises or huge corporations – use in promoting their products and enhancing their brand reputation. Carefully laid out Internet marketing strategies will result in a substantial increase in sales, a rapid surge in the brand’s popularity, and a continuous increase in the number of customers. If you are a newbie on Internet marketing, and you are planning to use it for your business, read on for the top seven effective Internet marketing strategies that you can do:

1.    Study your market. You need to choose who your ideal consumers are instead of targeting all Internet users. Once you have decided, you need to focus on your ideal demographic for it will then be easier for you create your Internet marketing strategies based on them.
2.    Study your competitor. The competition is tough on Internet marketing. You need to know who your competitors are and their Internet marketing strategies for you to be able to adapt easily to the competition. You can do this by simply checking their websites and social media platforms.
3.    Get ideas from your competitors. When you know how your competitors operate, you would be able to get an idea of how the competition or the market works. You need to research the campaigns they use why they have a massive following on Facebook, a strong audience engagement, and a high sales volume for this will help you formulate your strategies and campaigns.
4.    Create a digital marketing plan. It is highly important that you carefully layout your digital content and follow a set timeline by designing a digital marketing plan. If you are planning to maximize the use of your website and other social media platforms, you need to decide what you would put on these sites and when you would post them. This will enable you to increase your brand recognition.

A65 35.    Learn to maximize Search Engine Optimization. Search Engine Optimization is used to increase the number of visitors to a specific website by ensuring that the site appears high on the results list returned by a search engine. You can pay someone to write SEO articles that mention popular keywords related to your business or product. In that way, your site will always appear on the high list when customers are searching these keywords.
6.    Effectively optimize e-mail marketing. To be able to maximize this, you need first to create a strong e-mailing list, and then update them by sending them e-newsletters, campaign follow-ups, and even individual e-mails about your products and your business itself.
7.    Get an Internet marketing analyst or consultant if needed. Hire an experienced Internet analyst to help you know what you have been doing right and what you can do more to improve your Internet marketing strategies.

Once you have started using Internet marketing, you will surely reap the good returns of this kind of marketing.